Adding retail appeal to Gerflor’s flooring products

Bespoke Exhibition Stand

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Client: Gerflor
Project: Custom build stand
Event: Retail EXPO – Kensington Olympia, London


The challenge
Gerflor is a specialist and a world leader in flooring solutions. The group manufactures and markets innovative, design-led and eco-responsible solutions for flooring and interior finishes. They wanted a new exhibition stand to help introduce their brand and products to the retail sector.


Imagine Events solution
The new stand that we created and constructed for Gerflor was designed around our client’s need to meet new retail customers and demonstrate their wide range of flooring products. We took a lot of cues from the retail market, enticing customers onto the stand with feature lighting, high level branding and super-size imagery.


The result
With its open and welcome aspect and eye-catching product displays, this exhibition stand worked very well for Gerflor and attracted plenty of attention from retail customers. As well as creating a great visual impact, they liked the practical aspects built into the space including the large counter which proved ideal for meetings and product demos and which had a clever recess within it to demonstrate how the flooring is installed.