Design That Matches Ambition: Betbazar at ICE
What happens when a fast-growing gaming brand wants more than just a stand? You build them a bold, evolving space that becomes the place to be at ICE.
Project Summary
Betbazar, a rising player in the gaming industry, had outgrown the limits of a simple modular stand. Known for their esports, sports streaming, and gaming data services, they wanted to make a bigger impact at ICE, the world’s leading gaming exhibition. The goal was to move beyond functional and create an experience that reflected their bold thinking and leadership in the sector.
Taking inspiration from a New York loft aesthetic, we delivered an exhibition space that felt confident, creative and unmistakably Betbazar.
The stand featured a large LED video wall - a bold, high-impact centrepiece for dynamic content and live demos. A cocktail bar with lounge area encouraged conversation and connection, while custom neon signage brought fresh energy and a modern edge. Semi-private meeting spaces allowed for focused chats without losing the buzz of the main space.
Each year, we refined and refreshed the stand, evolving the furniture, layout and features to reflect Betbazar’s momentum and keep things aligned with the latest trends.
The Result
The shift from modular to bespoke marked a turning point in Betbazar’s ICE presence. Their stand became a destination: eye-catching, interactive, and perfectly suited to their brand.
With every detail considered, it supported everything from product demos to networking, while telling a story that felt true to who Betbazar are.
This ongoing partnership continues to shape a standout exhibition presence that grows with the brand and gives visitors something to talk about long after the show is over.
Want to create something people will talk about? Start the conversation with us.
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