The Ultimate Exhibition Success Kit
Plan smarter. Exhibit better.
Stress less.
This isn’t just another checklist.
The Ultimate Exhibition Success Kit is built for brand and marketing teams who want to take control of their exhibition planning - from early ideas through to build day and beyond.
Whether you’re planning a compact presence or a full-scale brand experience, this guide gives you the clarity, structure and tools to make it work.
Inside you'll find:
- Strategic questions to ask before you brief your stand
- Common pitfalls and how to avoid them (we’ve seen them all!)
- The checks high-performing teams make as second nature
- Build and logistics essentials that rarely make it into the brief
- A framework for turning show leads into long-term opportunities
Why it matters
Exhibitions remain a powerful tool in the brand and marketing toolkit but only when handled well.
In 2024, exhibitions attracted 318 million visitors across 32,000 global events. That’s not just a market, it’s a movement. At the same time, the industry is growing sharper. According to UFI’s 2025 Global Exhibition Barometer, global exhibition revenues rose 16% in 2024, with continued growth forecast in 2025. UK-based organisers are reporting some of the highest operating profits in the world, with 60% planning to increase staffing in the coming months.
The bar is rising. Expectations are higher. The stakes are real.
This kit helps you rise to the occasion. It’s practical. It's clear. It's built by the team behind some of the most commercially effective stands in the industry.
And it’s yours - free!