Bringing retro-rock energy to the show floor, Grant UK hit the perfect rhythm of creativity, sustainability and visitor engagement - stealing the spotlight with a stand that turned heads, sparked conversations and delivered record results.
At InstallerSHOW 2025, Grant UK wanted to do more than display heating technology. They wanted to connect, to show the people and personality behind their products. The show marked the launch of their new “Together We Heat Better” campaign, placing human connection at the heart of their brand message. Grant once again came to us as their long-term creative partner, to deliver a stand that would capture that warmth while showcasing their technical innovation and sustainability. The result was a 165-square-metre experience that became one of the most talked about builds of the show.
The Brief
After a fantastic 2024 show, expectations were high. The brief called for a stand that:
From the outset, we knew the bar was high. The space itself (a 14m x 12m island site) included a large concrete column running through its centre. Add to that a 2.5 build day window and shared rigging slots and the project demanded both creative flair and logistical precision.
The Idea
Our concept was simple but powerful: reuse, refresh and reimagine.
We took the existing 2024 structure and gave it an entirely new personality, proving that sustainability doesn’t mean compromise. The idea was to amplify Grant’s campaign theme by blending the authenticity of people with the energy of music.
A retro-rock bar became the social heart of the stand – tying in an Oasis ticket giveaway campaign and encouraging installers to interact and stay longer. Around it, every design element worked to showcase Grant’s warmth and expertise.
A curved LED wall ran dynamic footage, while re-skinned wall graphics, featuring Grant’s staff, celebrated the community that powers the brand. Added warm lighting tones and playful details ensured the space felt lively and human.
We call this balance of creativity and engineering Exhibitionology – a fusion of art, science and experience that drives every stand we design.
The Build
Precision planning underpinned everything.
At the heart of it all was a huge curved LED digital wall that drew visitors in from across the hall, surrounded by subtle lighting that set the mood and brought the brand to life. Above it, a sweeping overhead banner tied the whole space together, bold, bright and impossible to miss.
The infamous concrete column? We turned it into a fully integrated store room. It freed up valuable space, balanced the layout and became one of those small but smart design decisions that made a big difference to how the stand worked in real life. What began as a constraint became a smart functional feature that balanced symmetry and improved efficiency during the show.
The Retro Rock bar became the social hub of the stand, a mix of dark metal, red lighting and playful signage that nodded to the client’s theme. Behind it, nine reimagined classic album covers featured Grant team members as rock icons – a playful yet meaningful way to spotlight the people behind the brand.
In the competition area, visitors queued for turns on a Guitar Hero arcade, surrounded by a speaker stack of eight full-colour 3D cardboard-engineered speakers printed on recyclable 16mm Xantia board. The material proved lightweight, sustainable and striking.
From the reused core structures to the energy-efficient lighting, sustainability ran through every decision. The result? A stand that looked incredible, performed brilliantly and proved you don’t need to compromise on creativity to be responsible.
The Experience
From the moment the lights came on, the stand hummed with activity.
InstallerSHOW attracts an audience that thrives on hands-on, interactive experiences, and the Grant stand delivered in spades. Visitors were drawn by the sound and movement of the LED wall and stayed for the atmosphere – the bar, the game but most importantly, the conversations.
Unprompted feedback across social media was overwhelmingly positive:
“Grant seem to have stolen the show”
“Definitely doing something right”
“Just WOW! This is not your average stand”
For Grant the impact was tangible. They surpassed their lead-quality targets, achieving a 29% increase in data-rich leads, collected valuable feedback on new product lines and reinforced their position as one of the most approachable and innovative brands in the sector. Online engagement mirrored that success with a 48.6% rise in social media activity compared with the same period last year and 4.7% uplift in post-show mailer click rates.
The Partnership
Behind the success was a genuine partnership.
Grant’s Creative and Brand Manager describes working with Imagine as “a true collaboration and partnership”.
From the first concept meeting, where the retro-rock idea was shared, the process was creative, fast moving and full of trust. Regular check-ins kept the team aligned, and the tight build window ran smoothly thanks to careful pre-production.
“The Imagine Team takes time to fully understand the brief”, said Grant's team. “They get that we like to keep things light-hearted while staying professional. They captured our tone of voice perfectly – approachable, knowledgeable and fun.”
That mutual understanding, of tone, brand and audience, was what allowed the project to reach another level. Our delivery didn’t just meet the brief; it elevated it.
The Result
By every measure, the Grant stand was a success.
It delivered higher engagement and better lead quality than the previous year, and its visual identity helped the brand hold that engagement on the show floor. Online engagement demonstrated that success with a 48.6% rise in social media activity compared with the same period last year and 4.7% uplift in post-show mailer click rates.
The InstallerSHOW organisers agreed.
“The Grant stand at InstallerSHOW 2025 was a fantastic example of a stand builder truly understanding both their client and the audience the event serves,” said Mike Costain from Lyrical Communications. “Visitors look for interactive, hands-on experiences and the Grant stand delivered exactly that. Imagine Events kept their focus on the most important group – the visitors – ensuring Grant enjoyed a busy, productive and genuinely engaging show.”
The project perfectly encapsulated our approach to Exhibitionology: sustainable innovation, creative storytelling and flawless delivery, underpinned by collaboration and care.
It was more than a stand. It was a statement. A reminder that when client, audience and creativity are all in sync, the results speak for themselves.
Inspired by our work? Whatever your next project looks like, we’re here to make it happen.
