Smooth flow of visitors to news stand for PA
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Client: The Press Association
Project: Bespoke stand
Event: ICE Excel, London
The Press Association (PA) is the UK’s leading provider of multimedia content and services. As the national news agency for the UK and Ireland, it serves a broad range of customers including major media and digital brands, businesses and public sector organisations around the world, including the BBC, Daily Mail Group, Trinity Mirror and SKY. Their brief was to update their exhibition presence.
Imagine Events solution
For PA, this design and build was about evolution, taking the best elements of previous events and adding a larger screen, more storage and a sleek, modern look. We created a meeting space and smart reception desk in a relatively small floor plan.
There was a great flow of visitors between different areas of this exhibition area. We ensured that space was shared but not dominated by either partner at this event. PA are looking at increasing their stand size when they work with Imagine Events next year.