Dual-branding and back to back events – looking after CareShield and MED e-care

Modular Exhibition Stand

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Client CareShield and Med eCare
Events Health Plus Care, Excel, London
Pharmacy Show, Care and Dementia Show, NEC Birmingham
Project
 Modular stand


The challenge

CareShield are a leading training provider for the Health and Social Care Sector, and MED e-care provide software that supports the delivery, recording and analysis of care in nursing homes, hospitals and retirement communities. The brief was to create dual branded modular stands that would create an impact suitable at different exhibitions, while working to a tight budget.


The solution
We developed joint-branded designs that gave equal emphasis to both companies, and reflected their strengths in the health and social care market. As their design team was not familiar with the demand of creating 3D graphics, we used our expertise in this area to develop graphics and imagery that both companies can now use time and time again.

The Pharmacy Show and Care and Dementia Show at Birmingham NEC were back-to-back events, so there wasn’t enough time to dismantle one stand and rebuild it in a different location. Our solution was to create two identical stand frameworks, and use one set of graphics for both shows. This meant a significant cost saving, and by transferring one set of furniture and audio-visual equipment between the two shows, we were further able to provide two high impact exhibition stands on a tight budget.


The result
Both CareShield and Med eCare are very happy with the good-looking stand that Imagine Events created and the way that we handled the logistical challenges of back-to back shows, saving them money in the process.

Chris Pearson – Head of Care Partnerships says: “MED e-care can wholeheartedly recommend the incredibly friendly and responsive services of Adam and the team at Imagine.

“We have used Imagine on several occasions for high profile exhibitions and events and have been delighted to consistently receive positive feedback from our customers, partners, suppliers and competitors about our stand. Adam and the team at Imagine take the necessary time to understand our goals and objectives for our events, to listen to our thoughts and give us credible feedback and to design strong and innovative imagery. Their excellent creations are further supported by regular ongoing communication, keeping to agreed timescales and ensuring that every single detail, no matter how small, is taken care of. All we then need to do is turn up at the event safe in the knowledge that everything will be as planned and that we can focus solely on our event.”