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Maximising Your Exhibition Impact

30th May 2023

As Exhibitionologists, we’ve seen first hand the impact a well-designed stand can have on our clients’ event success. With packed exhibition halls, so many companies battle for attention, so it’s essential to make sure you leave a lasting impression. Your exhibition stand is the first thing attendees see, and it sets the tone for how they perceive your brand.

To transform your stand design, there are a number of aspects that you should take into account before sharing your brief with us. In this blog, we’ll explore these factors in detail and provide top tips for setting you up for success.

Researching your competition and more

Conduct thorough research into what your close competition has done previously. Gather inspiration from stand designs seen at other shows, and examine what has worked well for other exhibitors, as well as areas where they may have missed the mark.

Understand your audience

Consider who will be attending the event and potentially visiting your stand, and what their interests are. Determine what will appeal to your target audience and what kind of experience you want to create for them. Understanding your audience’s needs and interests will help our designer tailor your stand design to allow your messaging and activities to resonate with them.

Making the most of your investment

Be upfront about your budget with our project manager. Establishing a budget early on will help you avoid overspending and ensure that you’re making the most of your investment. Discuss the costs of building and designing the stand, as well as any additional expenses such as technology, visitor engagement and promotional materials. This will help us to create options that meet your objectives and are within your budget.

Also, it’s worth considering whether you’ll be attending other events in the future, and whether the stand design will evolve or remain the same for each event. These factors play a significant role in determining whether we’d recommend a modular build or a bespoke build as the most suitable design, or indeed a combination or the two. Modular stands are constructed from preformed components and reusable, which can be a cost-effective option for businesses attending multiple events. On the other hand, bespoke stands are custom-built to your specific requirements and can create a unique and memorable experience for attendees.

Setting the stage

There are multiple factors to consider when determining the requirements for your stand, such as size, location, electricity, and other amenities. Make sure you are aware of any logistical constraints or requirements. Consider how your stand design will impact your team’s ability to interact with attendees and meet your goals. This will help to create a design that is not only visually appealing but also functional and practical.

A concise design brief

When it comes to briefing our designer, providing them with accurate and comprehensive information is crucial for the success of your stand. This includes all the research and considerations you’ve made, such as your objectives & expectations, target audience insight, budget, and logistical impacts.

By sharing your research and considerations, you’re enabling our team to ask questions, offer suggestions, and provide honest feedback. This collaborative approach will help ensure that your stand design meets your expectations and delivers the results you’re looking for.

Also, it’s important to provide all the necessary brand assets early on, such as branding guidelines, logos, images, and core messaging. This will help us to create a design that accurately reflects your brand and communicates your message to your target audience.

In summary, remember your stand design is a reflection of your brand and can play a significant role in how attendees perceive your company. So, take the time to provide our team with all the necessary information and collaborate with them for a truly unique stand.

At Imagine, we’re passionate about creating innovative and creative exhibition stands, that showcase our clients’ unique products and services. Don’t miss out on the opportunity to bring your brand to life!