How Imagine Events’ floating footballer scored a hit with the crowds at Pride Parade, Brighton
4th October 2019
Not all of our clients’ events take place in exhibition halls. Outdoor events like the Pride festival require some big imaginative thinking alongside a generous dash of fun.
So how do you grab attention among a sea of sequins, noise and bright rainbow colours to create a spectacle at Brighton Pride weekend? By going BIG and bold with the largest inflatable ever used at a Pride Parade in the UK!
The huge creation, depicting a footballer posed mid-kick, loomed higher than a 2-storey house and travelled through the streets of Brighton. Taking two hours to inflate, and enough helium to fill 7,000 balloons, the gigantic Game Changer footballer drew the attention of 350,000 people as part of the UK’s largest Pride Parade.
Standing 7 metres tall and 14 metres long, this was definitely a sight that no one was in danger of missing. Once airborne, the giant inflatable footballer joined the Pride Parade alongside a branded DJ vehicle also organised by Imagine Events.
It took 20 people to walk this giant inflatable footballer above the parade, with another one looking after the football. At one point we had to lie it on its side to manoeuvre through the streets of Brighton.
With the DJ blasting out top tunes along the way, the Pride party drew crowds to the park where Imagine Events also created a branded, bespoke, domed canopy. From there, the party and music continued to entertain the crowds at this inclusive event. The inflatable footballer was featured by local and national press covering Brighton Pride, in the Paddy Power campaign video as well as on the client’s own website.
Sometimes Imagine Events are the only team you need for your event or exhibition. Sometimes we work with others to deliver something really special.
For Brighton Pride, we worked with Officer and Gentleman, an agency based in Madrid, to deliver this unique, amazing and eye-catching event experience for betting company Paddy Power as part of their ‘Come out and play’ campaign.
Imagine Events have the skills to deal with anything – even a giant inflatable, soaring above the crowds at a colourful parade. With our unique blend of knowledge, skill and art that we call Exhibitionology, Imagine Events can always take your brand beyond the stand to draw attention to your business, indoors and out.