Client: GVC Group
Project: Custom build stand
Event: LAC, Excel, London

The challenge
GVC Group are one of the world’s largest sports betting and gaming groups, offering sports betting, casino, poker and bingo for some of the industry’s most popular online brands including bwin, Sportingbet, partypoker, partycasino and Foxy Bingo. Their brief was to create an amazing experience that gave equal weight to all their brands and attract plenty of interest in their stand.

The solution
It’s always a challenge to balance the needs of different brands in one space. We worked closely with GVC to create an open and inviting stand that showcased five of their brands. Our services were recommended by their Marketing Manager who had worked with us at a previous company, so we were determined to deliver a truly outstanding experience.

The result
We applied our expertise to give equal weighting to the different brands, creating an island space in the centre of an open and inviting stand. A lively bar area kept footfall high. The stand proved so popular that GVC Group want to re-use it at future events.